I'm not a designer.
But I've noticed something.
In sales, there's “objection handling.”
In product, there's “user research.”
In marketing, there's “customer journey mapping.”
But in design?
There's no structured approach to dealing with customer feedback.
Over the past few months, I've been reading Reddit, forums, and communities. The same topics come up again and again:
🔸 Customers send AI-generated images as “templates.”
🔸 They want to actively participate in the design process
🔸 Or they compare design services with Midjourney output
🔸 Feedback is erratic, unclear, or constantly changing
The result?
Designers report:
“The customer doesn't like it.”
“I don't understand what they want.”
“They constantly change their mind.”
These are not design problems.
These are communication problems.
In sales, this is called discovery.
In product management, it's called requirements engineering.
But in design?
“The customer just doesn't know what they want.”
Maybe that's not the whole truth.
Maybe we're just missing the right frameworks for customer conversations.
Not better tools. But better processes to clarify expectations, limitations, and goals early on.
What do you think?
How do you deal with unclear feedback?